Branding Squadron

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Squadron is a leading Maltese Electro & Techno music event organisation. Following the release of their latest promotional material, REDWHITEmt spoke to Karl Attard, 25, co-founder and mind behind Squadron’s branding, merchandising and promotional material.

Inspired by music and good design itself, Karl specialises in illustration, character design and branding but he loves delving into digital marketing especially through social networks.

When asked about the brief set for Squadron‘s branding, Karl said: 
“I’m my own boss when it comes to Squadron work so really and truly I set my own briefs. Having said that, for Squadron I always try to create something fun and distinctive that people can actually say “hey, I can put this as my desktop wallpaper”.

Visit Karl’s online portfolio

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