Was it just a mere sketch or a quick layout for a proposal? The latest Bontempi Cucine advert by Joinwell did trigger a fervent debate amongst graphic designers, editors and publishers about the real standards that the local industry should abide to.
Published on a number of local magazines, the advert (seen below) features a surprisingly coarse cutout of a young couple, layered over a kitchen photo. Both the advert tagline and the Joinwell statement are set up centered, in different point sizes and colours, on the right. It doesn’t seem to us that much time was consumed in picking the right typeface, either. In general, quite a shock for the graphic design faithful.
REDWHITEmt asks: Do publishers pick quality adverts for their publications or is it only about making money? Are local firms aware of the standards that a good design should achieve or do they just go for the cheaper service providers? What is the role, advertising/design/creative agencies should be taking on this stance?
What are your views? Share them in the comments area below.