Are you looking for some cool gear this Summer? We might have the answer for that. The Noisemakers are back. Fat Gold have just released their Summer’12 Collection featuring a new line of cotton t-shirts, headwear and accessories.
If you’re a type geek like myself I’m sure you’re familiar with Fat Gold’s brand, especially their line of typographic t-shirts. In case you’re not, here’s a short introduction.
Established in the Middle of Nowhere back in 2008, Fat Gold is inspired by music, culture, and the people who surround them – the result of a collaboration between two friends who wanted to convey their lifestyle through unique products.
Their products are indeed unique, featuring original hand lettering and custom designed gear. What’s even more special about Fat Gold is that each item is produced in limited numbers and once an item is sold out, it is never reprinted – making it an instant classic.
We make our own beats, create our own trends, build our own street plazas. We don’t wait for the news, we make the news. Inspired by living on the dirt trail, away from the big lights of the motorway, by having to break through the lethargy, the boredom, the silence.
This season, the boys push it a step further and explore a line which is more mature and appealing to a slightly older and wiser crowd. Not shying away from their Maltese roots, their Middle of Nowhere theme is back, re-affirming their conviction towards doing it their way and at their own pace. Fat Gold are also aiming at introducing Malta to new crowds by shining the light on local acts, bands and artists through their online lifestyle videos, blog, look books and other collaborations.
Although they claim that the brand’s aim is to reflect the energy our tiny Mediterranean island has to offer, their ambitions are far from tiny. The duo have put their efforts into reaching a worldwide audience through their online store at www.fatgold.com, and outlets in both Malta and London.
Sit back and enjoy their video.